Why the Best Time to Start a Business is During a Recession
Shopify Masters
00:00
How Did You Expande Into Other Sports?
In addition to e-bikes, you're not just a bike company anymore. You've expanded into outdoor equipment like paddle boards, long boards, yoga, snow gear. So how was that decision process like expanding into all kinds of different areas? Initially, we got our start in fixed gear bikes. After about a few years in the business, I had gotten really into paddleboarding.
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