The Bulletin with UBS cover image

‘Global Wealth Report 2025’: What are the trends and drivers of wealth creation?

The Bulletin with UBS

00:00

Understanding the 'Emily': The New Face of Wealth

This chapter delves into the concept of the 'Emily,' identifying individuals who are millionaires through real estate rather than liquid assets. It challenges the perception of wealth and the traditional $1 million threshold, advocating for a broader understanding of financial status among the affluent.

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