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This chapter explores the launch challenges of Crystal Pepsi, particularly the surprising product quality issues that contradicted its intended clear branding. It also reflects on consumer expectations and the importance of understanding audience feedback through memorable cultural references like a Saturday Night Live spoof.

David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion market cap. He also reveals lessons from the infamous Crystal Pepsi campaign, how he came up with Cool Ranch Doritos, and what fuels his mission to develop the next generation of leaders. His latest book is: “How Leaders Learn.” David also has a podcast: "How Leaders Lead."

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