It's on the creator to collaborate and do their best to partner with brands that they actually believe in, i think. The top three streaming services have no edsy. There's no adversion of them. So and if you have money, you are a more coveted target for an advertiser. It's going to be harder and harder in going through an influence or it seems like the bet the best way to do it. If you had to pick the platforms that they're spending the most money on and o're getting the best results on them through that lens,. You know, number one is tiktok. Number two is insegram number one. Instegram number one