
Why Your Pitches Aren’t Landing
The Business of Authority
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Audience-Centric Pitching Strategies
The chapter emphasizes the importance of understanding and connecting with one's audience when pitching ideas, highlighting the significance of tailored messages. It discusses the pitfalls of generic pitches and the need for genuine engagement in communications. The speakers stress the value of offering value, building relationships, and tailoring pitches to the specific audience to increase pitching success.
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