Lower Case IP to Capital Ip Content

Good content can be produced fast. It's easy to capitalize on as potential if it takes off. Westbrook media calls this fast lane intellectual property, or flip. For instance, will smith's bucket list was a popular instagram account that led to a deal with the discovery channel for its annual shark week. Jada's roll as a healer in red table talk led to a starring roll in red zone and upcoming net flick. The series now includes a spin off series with gloria estophon and plans for international expansion.