2021 is the year of MEDDIC - Whether you are a veteran of the methodology from its earliest inception at PTC, right through to someone that is just learning about MEDDIC for the first time you can be more successful in 2021 by embracing MEDDIC.

But, there is an elephant in the room, right? Which variant of MEDDIC should you implement?

Well, as you will have noticed there are many variants. The most popular that are implemented today are MEDDICC and MEDDPICC, but which one is right for you?

Some MEDDIC purists will tell you that MEDDIC has everything you need, but, when the MEDDIC creator, Dick Dunkel himself uses alternative variants as do MEDDIC all-time greats like John McMahon, Jack Napoli, and John Kaplan there must be something in the more detailed variants, right?

This video aims to give me perspective as to why you should consider MEDDICC and MEDDPICC in your consideration for which MEDDIC variant to implement.

I'd love to hear your thoughts and opinions in the comments section.
As always, thank you for your attention 🙏  .

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