6min chapter

The Journal. cover image

Can the WNBA Cash in on the Caitlin Clark Effect?

The Journal.

CHAPTER

The Rise of Caitlin Clark in Women's Basketball

Exploring the journey and impact of basketball star Caitlin Clark, her exceptional skills, competitiveness, and success in leading Iowa. The chapter also discusses how the NCAA rule change on sponsorship deals has elevated Clark's visibility and brand, enabling her to sign lucrative partnerships with major companies.

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