The TV and streaming industry in Europe
The Amp
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Sky Showtime: Navigating European Streaming
This chapter analyzes Sky Showtime, a new subscription video on demand service launched in collaboration by major media players. It explores its strategies for expansion in underserved markets, competition with Paramount Plus, and the significance of local content and partnerships in the European streaming landscape. The discussion also addresses the challenges faced by US streaming services in Europe and presents contrasting outcomes of service partnerships.
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