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#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Dave Gerhardt Show

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Does Your Brand Awareness Survey Really Drive Your Marketing Strategy?

Marketing starts with understanding what you want your brand to be known for. You can actually go out and measure perception the same way you measure awareness. So important to make sure you are saying the right thing that's going to resonate with your audience. And then later down the funnel understanding, why are you perceived now?

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