MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)
The $100 MBA Show
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How to Calculate Lifetime Value and Customer Acquisition Cost in Your Business
To day, paul orlandois with you to teach you lifetime value and custom acquisition costs in your business. The parts of l t v are the flow of margin that a company receives from selling something. It's tipaly not received all at once. timing is a big part of this. You might have to invest months of time up front with potential customers before they convert to paid customer.
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