Behavioural Economics – The Very Short Introductions Podcast – Episode 60
The Very Short Introductions Podcast
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The Importance of Understanding Incentives and Motivations in Behavioral Economics
Behavioural economists start with the idea that people want to do what's best for themselves. When they're making decisions in situations that are very uncertain and risky, when the information is not very good they make mistakes. And these are what behavioural economists call behavioural biases. But these behavioural biases link in with people's fundamental incentives and motivations.
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