Digital Marketing Trends and Insights for 2025, with Jay Schwedelson
The Digital Marketing Podcast
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Engaging with Swag and Authenticity
This chapter emphasizes the strategic use of promotional merchandise at conferences, highlighting how creative and relatable items can significantly enhance brand recognition. It delves into the importance of authenticity in personal branding, showcasing how personal interests and genuine content foster deeper connections with audiences. Additionally, the discussion covers the shifting dynamics of social media strategies and the relevance of email marketing in maintaining brand engagement.
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