9min chapter

The Digital Marketing Podcast cover image

Digital Marketing Trends and Insights for 2025, with Jay Schwedelson

The Digital Marketing Podcast

CHAPTER

Engaging with Swag and Authenticity

This chapter emphasizes the strategic use of promotional merchandise at conferences, highlighting how creative and relatable items can significantly enhance brand recognition. It delves into the importance of authenticity in personal branding, showcasing how personal interests and genuine content foster deeper connections with audiences. Additionally, the discussion covers the shifting dynamics of social media strategies and the relevance of email marketing in maintaining brand engagement.

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