You've got t learn how to pivot. The biggest example i can think of of a company that absolutely failed when it came to pivoting is block buster, block bester veru netlakes. You just have to know, sometimes wen to change up some things and look at the environment. There's a difference between being an ochponer and being an artist. If you're in something that performs above average for a consistent amount of time, you're going to make money.