Personal Branding Is the Digitization of Reputation

We think of personal branding as simply the digitization of reputation. The word you really need to think about is reputation. What are you known for? How well known are you, right? Like we help people become more well known. So yeah, is social media a part of that? Sure. But like, are we concerned about hashtags and, you know, whatever and understanding the algorithm? No,. We're going, what's your content strategy for making sure you're putting content out there and how are you monetizing that.