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YouTube fights TikTok with cash
Channels with Peter Kafka
Mobile Creation
I think one of the things that you'll start to see is us continuing to invest more and more heavily in mobile creation in general, lots of it being shorts. That's one differentiator. I like that you're describing tiktok as a sugar hige or a fad of the mun i'm not referring to any specific other platform. But if i'm just someone who's watching video, i'm the consumer of this stuff, they all look the same. They all are, often literally the same video, same form, at same mechanism. Should i be able to distinguish between a real and a youtube shore and a tiktock as just a consumer?
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