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28min chapter
#16: Arash Azarbarzin - CEO of Highgate|Creating, Acquiring, and Scaling Brands
Masters of Moments
Creating a New Brand in the Hospitality Industry
In this chapter of the podcast, the speaker discusses their thoughts on creating a new brand in the hospitality industry, including the market segment and peer group that they find most interesting for disruption. They mention existing brands and praise successful expansions. They also highlight the importance of being involved in the industry, sitting on advisory boards, and listening to operators and owners.
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