Brand Awareness vs Craving Demand?

Pipe line: How do you help your team understand the value that it's craving demand more than a very generic brand awareness campaign where we pump money into these other channels? So many thoughts, and this one, so let's keep us on tract. Let's make sure we get to John chilton's comment, ii got a good glp, di that one too. I does not ta beu right now. E quickces, quick question. The thing that i say is that your current brand awareness function is not delivering anything for you. And what you need to do is you need to combine brand and demand into one team and use it to actually go out and create demand in