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#91 – Lewis Bollard on big wins against factory farming and how they happened

80,000 Hours Podcast

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The Rise of Alternative Proteins

This chapter examines the rapid growth of the plant-based meat market and how major fast food chains have quickly adopted these products, indicating a shift in consumer preferences. It highlights the investments made in research and development that have improved product quality and taste, potentially leading to mainstream acceptance of alternative proteins. The discussion also covers the evolving landscape of clean meat production and the technical challenges faced in scaling up production while ensuring safety and biosecurity.

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