From Idea to App: The Birth of Pickaboo

What started as a design project for Stanford student Evan Spiegel quickly flourished into one of the most-used social media platforms in the world: Snapchat. It only took two years for Mark Zuckerberg to make a multi-billion offer for the company. But Evan turned it down — convinced of Snap’s potential to disrupt human communication in an even bigger way. And while Evan’s path has been anything but smooth, today Snap is valued at more than $13 billion, with ambitions beyond its hero mobile app.

This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Katherine Sypher. Our engineers were Patrick Murray and Gilly Moon.

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