Jeff: One of my favorite lines from Tron was when he said I fight for the users. What does the future of UX look like to you? Jeff: We're evolving to empower the user by allowing them to make more informed decisions, usually based on instincts and intuitive direction. How can we make it intuitive for them and less complicated and move into this simplicity?
Jeff Barnaby inspires us to pay attention to the unseen and always keep it simple. He shares with us that organization is the most important factor to success. He also encourages us to keep ourselves and our clients educated and that ours and our clients personal preferences should come last and our users’ should come […]