In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.
Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.
WHAT YOU WILL LEARN TODAY
How to use your Shopify data to improve customer lifetime value.
Benefits of segmenting customers based on buying behavior and value.
Use RFM modeling for marketing and retargeting to bring back newly acquired customers with high order value.
How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.
Get today's Shopify ecommerce podcast show notes, full transcripts, actionable DTC marketing strategies, and tips to fast-track the growth and profitability of your Shopify ecommerce business.
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