2min chapter

Young and Profiting (YAP) with Hala Taha  cover image

YAPClassic: Donald Miller on Storytelling for Business, How to Clarify Your Message So Customers Engage

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Importance of Customer Testimonials

"These aren't tactics on how to manipulate people. They're Tactics on how to guide somebody into a story," she says. "You want to make sure that your customer testimonials are affirming one of the seven plot points in the story" She adds, 'Because they're not writers, you know better probably how to capture what they're trying to say than they do themselves'

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