The Effective Statistician - in association with PSI cover image

Trust

The Effective Statistician - in association with PSI

00:00

Rethinking Trust: Beyond Equations to Authenticity

This chapter explores the complexities of establishing genuine trust, moving beyond superficial measures to a deeper, multiplicitous model that involves ability, integrity, and benevolence. Through a case study in the pharmaceutical industry, it illustrates how reliability failures can undermine trust, regardless of perceived credibility.

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