#10 Hot UX Trends for 2023
Future of UX | Your Design, Tech and User Experience Podcast | AI Design
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The Power of Storytelling and Scrolling
A World Crofti design can open the door to powerful opportunity. It's not just about aesthetics, but a carefully considered colour scheme that resonates with your target audience has an undeniable psychological effect. What is important is to keep the brand in mind. A website is not a static thing with content on it, like a PDF that you just scroll down. It's storytelling and it's like their focus is not only to bring information across, but to really tell a story. So for years, they've been using motions, scrolling to create an exciting experience that immerses visitors in the world of their products.
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