5min chapter

Ditching Hourly cover image

Ron Baker - Time’s Up!

Ditching Hourly

CHAPTER

The New You Business Model

The S.K.U. guitar is probably all the strings and all the other parts that you buy. The only subscription they have, it's kind of a hybrid model like Amazon. When you say we want our customers to pay for your musicianship, you're now talking about something that's more powerful certainly than selling inputs like ours or selling outputs, like services. We're selling a transformation. Joe Pine calls this the new you business model, the new you because you've changed.

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