9min chapter

Gain Grow Retain cover image

Cross-functional collaboration in the enterprise segment (Lisa Pratt, Kronos (Part 1))

Gain Grow Retain

CHAPTER

The Power of Communication in Organizational Transformation

This chapter delves into the challenges faced by a company undergoing a transformation involving 4800 employees and highlights the importance of effective communication strategy implemented by the chief marketing officer. It emphasizes the significance of consistent messaging, alignment, and constructive sharing of thoughts throughout the organization.

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