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Zuckerberg's Crisis Management After 2016
This chapter explores the aftermath of the Cambridge Analytica scandal and the role of misinformation in U.S. presidential elections, focusing on Mark Zuckerberg's response to public backlash. It discusses his PR strategies aimed at rebuilding his image and the internal struggles within Facebook amidst external pressures and accusations. The narrative also highlights the challenges social media platforms face in managing misinformation and reflects on the implications of leadership decisions during ethical dilemmas.