The Risks of Third-Party Pixels

FTC has made a clear stance that third-party pixels are risky and that applies to everybody's not just the two companies that were called out in the actions. So I would say if a company, if you as a listener continues to not know what your pixel is up to, then you can find yourself in trouble. The widespread use of pixels has become like an industry standard so it's become a norm. And lastly, some of the techniques that are used with pixels like caching, they sort of we all know they can be reverse engineered.