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#222: A is for… Analytics. Agency. Acquisitions! with Bob Morris

The Analytics Power Hour

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The Barrier to Entry in the North American Market

Jim Kane: From a Google analytics perspective, that's an area of specialty that you see a lot of firms that have been making acquisitions. He says the barrier to entry is basically a laptop and a Photoshop if you want to be an agency. And so it really comes down to just such a variety of reasons for acquisition," he says. "If you don't enter into the M&A with a very fine point in mind, then there's lots of failures along the way"

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