The Barrier to Entry in the North American Market

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Jim Kane: From a Google analytics perspective, that's an area of specialty that you see a lot of firms that have been making acquisitions. He says the barrier to entry is basically a laptop and a Photoshop if you want to be an agency. And so it really comes down to just such a variety of reasons for acquisition," he says. "If you don't enter into the M&A with a very fine point in mind, then there's lots of failures along the way"

There comes a time in every analyst's career where they consider starting up their own consultancy. Or, if not that, then at least joining an agency or a consultancy. The nature of most businesses is to grow, and with growth comes the potential for an "exit." This episode dives into that world in an attempt to demystify some of the ins and outs of the acquisition of analytics consultancies, from the owners' perspectives, employees' perspectives, and acquiring companies' perspectives. Since these are all perspectives that none of your dear co-hosts really have, Bob Morris, the co-founder and managing partner for Bravery Group, joined us for a discussion of EBITDA, TTM, CIMs, and even aspects of the space that are not captured by acronyms! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.