Facebook and Engagement - What Are the Key Triggers?

I attended Vid Summit, which is actually a conference for YouTube. And it taught this, you know, former banker, we didn't really know anything about online media. So I started looking at our most successful content on Facebook in terms of engagement and said, okay, that's what I need to replicate. That was the beginning of our comp structure that worked really well. You fast forward about a year later, once we get it into 2019,you know, third quarter of 2019, we're putting things in place as far as how we're looking at SEO trafficThat was more formalized, working with market news. Then we've invested in AI when it comes to looking at our header