AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
The Danger of Attribution Modelling
The Digital Marketing Podcast
The Challenge of Attribution Modelling and Improved Approaches
This chapter discusses the challenge of attribution modelling and Google's encouragement for marketers to trust their AI for attribution. They also highlight the concerns and improvements in attribution modeling, including the introduction of attribution modeling in GA4 and the shift towards machine learning-based data-driven models.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode