The Importance of Transparency in Startups

If you say well let's just launch to a bunch of different types of customers and we'll see what resonates you aren't really on the hook. The only way to get customers to change their behavior is to speak directly to them about something that has an emotional impact. Have an answer to these questions for a tight customer segment and you'll give yourself a chance. Most importantly, you'll make sure you're spending your time on something that can potentially matter.