Buying Buildings, Creating A Low Barrier Offer and Why "Hard" Work Isn't Enough
WTF Gym Talk
00:00
Crossfit Marketing
"You got to understand the psychology of your consumer segment really, really deeply," she says. "When you can do it like what Steve's done, what he've done with Fit Club, what he's done with evil fit, you create two separate products and do a good job with the marketing on it." She adds: "It's totally possible. It's just it's hard".
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