How to Guide Strategy Using Multi-Task Attribution

Multi touch attribution blends all the touch points together, tries to assign some percentage value to each touch point. And so when we talk through how we guide strategy using these two different points. So number one is the opportunity source, which means, what is the source that happened that drove someone to start an opportunity and enter your pipe line? The reason that we're looking at this because it's going to have,. it's the biggest predictor, and it'sGoing to have the most correlation to sails, velocity, metric wind rates, conversion rates through the funnel... even a c v will be lower for some and higher for others.