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No Filter: The Inside Story of Instagram, with Sarah Frier and Linda Yueh

Intelligence Squared

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The Birth and Evolution of Instagram

This chapter explores the research and insights behind Instagram's cultural and business impact, emphasizing the founders' vision and the app's unique simplicity. It details the intricate dynamics of tech culture, the role of celebrity influencers like Justin Bieber, and the early decisions regarding user experience that led to Instagram's monumental success. The contrast between the founders' creative ethos and the aggressive growth tactics of the broader startup culture is examined, illuminating the evolving nature of social media and authenticity.

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