Normalize Career Changes
Eat Your Crust
00:00
The Importance of Trust in Content Creators
A few years ago a content creator on youtube in the beauty world exposed that you could get paid like tens and thousands of dollars to not only say something positive about a product but to say something negative about the competitor's product. "I literally had no idea that negative reviews could also be paid for" I think it's so true what you Tiffany and Crystal were talking about earlier where like the type of content that you can trust is educational stuff that kind of empowers the consumer," she said. 'There's too much emphasis on free product don't get me wrong' She says when brands go through rough patch they'll send out free product to content creators as damage control.
Transcript
Play full episode
