Revisiting Our 31 Bits Influencer Marketing Strategy
Ecommerce Playbook: Numbers, Struggles & Growth
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The Impact of 31 Bits on Revenue
31 bits was a free piece of jewelry with no obligation, especially if there's like an ethical sourcing story. But our conversion rate on site relative to our AOV was just low. I think we didn't capitalize enough on turning that into actual ad content. And so in those organic posts, we saw very little in terms of real revenue generation from that.
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