Understanding Loon Shots: Product Innovations vs. Strategic Shifts

“All these things you’re sure are true — what if they weren’t?”

— Safi Bahcall

Safi Bahcall (@SafiBahcall) is the author of Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries. Loonshots describes what an idea from physics tells us about the behavior of groups and how teams, companies, and nations can use that to innovate faster and better. It has been selected for The Washington Post‘s 10 Leadership Books to Watch for in 2019, Inc.‘s 10 Business Books You Need to Read in 2019, and Business Insider‘s 14 Books Everyone Will Be Reading in 2019.

Safi received his PhD in physics from Stanford and his undergrad degree from Harvard. After working as a consultant for McKinsey, Safi co-founded a biotechnology company specializing in developing new drugs for cancer. He led its IPO and served as its CEO for 13 years. In 2008, Safi was named Ernst and Young’s New England Biotechnology Entrepreneur of the Year. In 2011, he worked with President Obama’s Council of Advisors on Science and Technology on the future of national research.

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