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👙👙 “#Dupe” — Lululemon’s knockoff embrace. Jack Dorsey’s Bluesky. Warren Buffett’s succession.

The Best One Yet

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The Importance of Duping

Dupes are products that try to be just like another premium product, but at a lower price. The hashtag dupes has gotten four billion views on TikTok. Yeti's when times get tough or prices rise, so do the dupes. You don't even realize it, you're not even aware of it, but you are surrounded by dupes.

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