Competitive Intelligence Versus Prioritizing Buyer Insits

Sometimes companies give way to focused on tition like and theyare so worried about what competition is doing. Most companies never get good data to make good decisions about strategy. The customer will tell you all the gaps in what they're getting right now. And i don't even ask them about, how is that agency doing before? Howas it cost? Like i don't care. I strategy doesn't care about business results. Only reports on conversions.