How to Encourage Doctors to Change the Way They Are

“The pandemic made everything about value. I believe that all healthcare premises – along with insurance systems and the patients themselves – became much more focused on the concept of value.” 

Few industries faced the same level of challenge that healthcare did during the pandemic. Everyone from doctors, to support staff, to procurement was pushed to do their best on behalf of patients. As they cooperated to overcome these difficulties, each stakeholder group was changing a little bit - sometimes in ways that would alter their perspective on the experience forever. 

In this episode, Philip Ideson interviews Heba Farouk, Chief Supply Chain Officer for Saudi German Health and one of the first practitioner executives Art of Procurement has featured from the Middle East. She shares her firsthand experience with the operational and perception-based evolution of procurement and supply chain in the healthcare industry.

During the conversation, they discussed:

• Heba’s experience as a supply chain leader in a hospital system during the COVID-19 pandemic
• Subsequent changes to the role of procurement and supply chain within the patient care experience
• How the definition of value has changed forever for doctors, patients, and procurement