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S8E29: Bain New Market Entry Case Interview: Zenith Hotels

Strategy Simplified

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The Maximum Market Share for a Luxury Hotel Chain

So 900 people per week and four into four. That means 3600 people we can host in a month. But gives us about one, 46, 2014, 140, around 14% of the market share. Can you take one more look at that number? You have 3600 over 50,000, right? Yeah. I multiplied that numerator and denominator by 2. That makes it 72,700 over 10,000. And what is the major services that the customers generally take in Bahamas? Is it the spa, Amazon, or the adventure? So we assume that they go to hotels, obviously, for the classic rooms and just a place to have a roof over their head.

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