Golf Equipment Dynamics

This chapter explores the sales dynamics and pricing strategies of a leading golf equipment brand, including their recent introduction of a heel-shafted putter and the various user reactions to its design. The discussion highlights the evolution from center shafted to heel shafted putters, the importance of personal preference in golf equipment, and the implications of private equity on product marketing. Additionally, it focuses on the advantages of hollow-body irons, emphasizing their performance benefits and appeal to golfers of different skill levels.