Career Development in SEO -- Craig Harkins // CoStar
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How Do You Motivate Change?
The next step is, okay, how do you motivate change? How do you influence that change to happen? A lot of times we'll look at a website and we'll kind of like they're not doing this sort of their titles or their headers are messed up. I want some tactics around paid structure. And it's a lot of translation of how do my metrics translate into your metrics so that we can have partnerships going through, not just me preaching.
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