65. Using Email to Improve Volunteer Retention – Part 2
Volunteer Nation
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How to Use Email to Improve Volunteer Retention
Toby Johnson: Email is completely underused when it comes to communicating with our volunteers or it's misuse. Most software systems have the ability to set up one or one off emails that are triggered maybe by when an application is submitted, but I don't know of any at this moment that can do more robust tagging and setting up of multiple email series. You just need another tool in your tech stack. So if you're interested, just go to volpro.net forward slash resources and check out a free 14 day trial of ConvertKit. Just set up an appreciation campaign and see how it goes. And you will automatically begin to start strengthening those relationships.
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