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Building a Stronger Sub Brand for a Better Customer Experience
Amitai Agrawal: I know that you've built some pretty iconic properties here, Bandra, Karsh, Sandegruz. So could you just give us a recap of the large properties that you have in this side of town? He says it was a conscious decision that we took a couple of decades ago to create stronger sub brands like Vivaria and Artesia. The typical Vivaria brand is in the region of around 13 to 16 crores segment as we operate., he adds.