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The Name of the Ap, and the Af Store Optimization
The team learns their way into this. Musically, now they're already thinking about music as being a key feature. But it was more vine and quico than what we think of musically in tiktok to day. They operate for a few months, the aps growing. They're geting really good retention and usage. This is where, based on that, they start to learn a couple of things. And this eventually leads to the big breakthrough of lipsink battle....
We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old UX architect at enterprise software giant SAP wind up creating Gen Z’s favorite social app that’s now rivaling Instagram in global MAU? Why is a 2017 merger of two Chinese companies being branded a US national security threat and retroactively placed under review by CFIUS? And perhaps most importantly, why is TikTok such an important product & technology innovation that all of us should be learning from? Tune in for all the answers!
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