The Importance of Design Pairing

"i'm a big supporter of design pairing especially design pairing between designers and engineers," he says. "It just it surfaces how backwards it is that we have to come up with a term that we could market around like well we're not okay so this is not work but this is pairingwe're gonna pair" 'Working' has become shorthand for working until the point where people start calling it something different, which is branding,'he adds. ''I do that stuff all the time sometimes it's just bumpier because people want to call it out as separate', the designer continues.