The Challenges for Investors

12,000 crore per month of SIP flows now almost every month now for fairly reasonably long period of time. Prashant: I completely empathize with an investor and there's a lot of literature on making choices when there are too many choices people end up making sub-optimal decisions they even make decisions they won't stick to. If somebody insists on starting on their own they have just no idea where to start I would suggest by NFTF I and it because at least that gets you into the market right then once you wet your feet you understand what is going on.

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